School Logos

How to Make Your School Logo Design Stand Out from the Competition

1. Research Your Competition
There are more competing schools around, but you believe you have what it takes to fill an unmet gap. How did you come about with this discovery? Use this same approach to appraise the school logos of your competitors. Note the design elements that make these logos efficient. With these rival school logos as benchmarks, create your unique school logo to outshine them.

2. Use the Right Typography
Letters and Words are the souls of education. Take them away, and you have no school. These tiny elastic characters are the bones that will give personality to your school logo. Most outstanding school logos use serif fonts to mark history and tradition. Others go for old English font to represent their brands. Although fonts abound, be mindful of using the one that's readable across all mediums and aligning with your school's ideology.

3. Use the Right Symbol
Symbol or no symbol, your school logo will remain attractive and powerful with the right color palette and typeface. Most schools that opt for icons in their school logos used small abstract images to express their brand’s philosophy. Your symbol should not outshine your typeface. Notable among the icons used are books, parrots, owls, pens, feathers, students, etc. To create a custom school logo design, you can try a mascot logo design to represent your brand.

4. Use the Right Color
Picture your dream school with no color. Colors inspire creativity in students. It's a common practice among schools to use uniform colors across all school's assets–from school uniforms to buildings. Colors are a means for attracting more students–they are parents' enticers. Since colors trigger emotions and feelings, choose the ones that evoke the impact you want to make. Are you building your school on loyalty? The color blue is there to convey that identity. Multiple colors are excellent for children's educational centers and one or two colors better for higher levels. Therefore, pick wisely to give the right aura.

5. Focus on Simplicity
There are complex lessons in education. You don't need them in your school logo design. The simpler your school logo, the more attractive students and parents will find it. A simple school logo will fit on school uniforms, jerseys, anniversary clothes, pens, buses, websites, letterheads, exercise books, etc. A modest school logo design features colors, fonts, and icons at a minimum.