How to Know Your Brand Needs a Mascot Logo
1. When there's a Keen Competition:
Competition is inevitable. It has killed many businesses, and it's still the biggest nightmare for all entrepreneurs today. When your business faces growing competition, a mascot could be the magic emblem you need to revive your brand. Mars, Inc., created M&M's mascots when its popular candy faced intense competition. The new ambassadors were effective.
2. When You Want to Sell to Young Consumers:
Can you relate how you feel about a mascot now to when you were much younger? The feeling would have been intense and cordial. Today's children feel the same when they see mascots. If your product targets children, a mascot is a useful branding tool to get them connected to your product.
3. When You Want to Differentiate Your Brand:
Most businesses in the service industry find it hard to separate their brands from the competition. However, Smart Dolphins, an information technology service company, adopted a unique dolphin mascot that positions it above the completion. Faced with a similar situation, you can also adopt a mascot to differentiate your brand.
4. When Your Products Are Boring:
Customers perceive some products and services to be boring. Are your products boring? You need to ask your customers. Most clients see banking and finance, insurance, and information technology as tedious services. To introduce some fun into its brand and draw customers closer, MetLife, the insurance company, introduced Snoopy, its mascot. It served its purpose.
5. When Your Product has Unpleasant Image:
Every business needs advertising to persuade customers to buy its products. However, some products by their look are not visually pleasing in advertising. The cleaning and sanitation products are typical examples. A mascot like Mr. Clean can be your savior.
Best Fonts for a Mascot Logo Design:
To create an effective mascot logo, you need to select a font that expresses your brand persona and aids readability. Below are seven recommended fonts that you can explore further.
1. Neuropol font
2. Zorque font
3. Astro Boy font
4. Motion Control font
5. Evil Empire font
6. Varsity Team font
7. And Bebal Bold font
Best Colors for a Mascot Logo Design
1. Blue:
The Japanese company, Nintendo, has the famous Mario as its mascot. They clad the black mustache looking mascot in many colors–blue, red, brown, yellow, white, and a few others. The blue stands for trust, the red for speed, and the brown for warmth. The yellow symbolizes youth while the white goes for simplicity.
2. Green:
Google has a famous mascot for its Android App. It's called Bugdroid, a friendly-looking green robot with some human features. The green color stands for nature and generosity.
3. Yellow:
Haribo, producers of gummy candy, adopted a golden mascot, a yellow bear wearing a red bow tie, to gain popularity for its sweets. The yellow expresses joy, hope, and youth.
4. Pink:
Duracell Inc. launched a pink bunny as its mascot. The mascot contested in some sporting activities. The mascot dominancy in these activities shows the battery's lasting strength. The pink represents youthfulness and femininity.
5. White:
Mr. Clean, the mascot launched by Procter & Gamble, is yet another famous brand you can study. Dressed in all white, Mr. Clean is a bald, muscular man wearing an earring. Just six months after its launch, it became the bestselling detergent in the United States of America. The white signifies cleanliness and peace of mind.
Is this mascot logo maker free?
Yes! It's absolutely free to use the logo maker and customize the different logos we offer. We do, however, charge a fee to own the copyright and download the logo files. We have different logo packages to choose from based on your budget and needs.
What logo files will I receive with my new mascot logo?
With the standard pack you will receive:
- High-resolution files (PNG and JPG)
- Vector files (SVG, EPS and PDF)
- Files with transparent backgrounds
With the premium pack you will receive:
High-resolution files (PNG and JPG)
Vector files (SVG, EPS and PDF)
Files with transparent backgrounds
Unlimited edits using our Logo Maker
Multiple logo variations for Social Media
Can I print my logo on T-shirts, mugs and other items?
Yes. All of our logo packages will give you the proper vector files allowing you to print your logo on promotional items.
Will I have full ownership of my new logo?
Yes. All of our logo designs come with complete copyright and ownership. You will own your logo 100%.
How much does this Mascot Logo Maker cost?
Our Logo Maker is free to try. We have several options when purchasing and using our logo maker.
Standard Package $49.95
High-resolution files (PNG and JPG)
Vector files (SVG, EPS and PDF)
Files with transparent backgrounds
Premium Package $79.95
High-resolution files (PNG and JPG)
Vector files (SVG, EPS and PDF)
Files with transparent backgrounds
Unlimited edits using our Logo Maker
Multiple logo variations for Social Media
Optional Add-On $99.00
Work with one of our In-house professional logo designers one-on-one with unlimited revisions of your logo. Make your logo unique by changing shapes, colors, fonts, backgrounds, sizes, and any other changes you might need. The whole process typically takes 2-5 business days post-purchase.
Optional: $129.95
You can be the last person to buy your logo. Your logo will instantly be removed from the logo maker and will no longer be available for anyone to purchase.
Can I still make changes to my logo after I purchase it?
Yes. Our logo maker allows you to come back any time after your purchase and make changes to your logo and then download the new changes in all of the formats you will need.