Name On Logo: Jason Ferguson Limited
Our Slogan
No Slogan
What we do
Jason Ferguson Limited is primarily a producer of theatre, film and live events. Founded in 2009, the company is run by Jason Ferguson who is primarily known for producing West End plays and musicals.
Industry: Entertainment
Things to communicate through the design
1. Powerful industry player
2. Innovative
3. Trustworthy
The target audience
The logo will mainly be seen by potential investors in theatre and film projects, and within the entertainment industry. These people will tend to be educated, wealthy and with a very critical eye for good design and taste. Most will be involved in either an arts related occupation or will work in banking or venture capital.
We like these fonts, colors and style
While I am open to new ideas, I personally tend to like simple but powerful design. I like the general feel of the Abercrombie & Fitch brand with their different shades of grey in their materials.
For entertainment industry brands, I especially like The Weinstein Company which uses a simple symbol that cleverly uses the letter W made up of three 'spotlights'. Not using too many bright colors.
As a young company looking to compete with the much more powerful companies, I must project a balance of innovation but also tradition. The logo should almost have a 'presidential' feel to it. An investor can't feel this another 'dot-com' style company in which they may lose their investment in.
A very strong traditional log, but with a layer of modern creativity put on top.
Our design will be used on
(Web) (Print Media)
