Name On Logo: Q Finder
Our Slogan
The Map To Real Barbecue
What we do
Q Finder is your go-to guide for discovering the best barbecue joints wherever you are - from legendary smokehouses to hidden local gems. Whether you're traveling or exploring your city, Q Finder connects you to authentic, top-rated BBQ spots trusted by locals and loved by real flavor seekers. No fluff - just real smoke, real meat, and the best 'Q around.
Industry: Restaurant
Things to communicate through the design
1. You're not just finding food, you're chasing bold smoky flavor. The flames already hint at heat and fire but enhancing the grill design or integrating smoke lines or dripping sauce elements could make it feel more flavorful and craveable
2. BBQ is a culture. It's a community, tradition, and passion and for younger users, the logo has to feel modern, bold, and street-smart. Think: clean lines, strong fonts and mark that could work on merch or an app icon. Maybe a more stylized flame or custom
3. The logo should reflect that Q Finder isn't just about BBQ-it's about uncovering the best hidden spots. Maybe that means incorporating subtle map/location elements )like a pin or path) into the design to nod to the "finder" part of the brand
The target audience
Income
Middle to upper-middle income ($40k–$100k+)
Enough disposable income for regular dining out, food trucks, and weekend road trips
Willing to pay more for quality and authenticity over fast food
Occupation
Young professionals
Creatives
Entrepreneurs
Food bloggers
Tradespeople
College students
Hospitality & service industry workers
Basically: anyone who lives for good food and doesn’t want to waste a meal on something average.
Education
High school graduates, college students, or college grads
Not necessarily academic — more street smart and taste-driven
They trust peer reviews, social media, and word-of-mouth over Yelp or chains
Lifestyle & Interests
Foodie culture
BBQ events, tailgates, and food festivals
Travel & road trips
Hip-hop, country, and soul music
Instagram/TikTok content (food photography, reviews)
Local pride & supporting small businesses
Interested in authenticity, storytelling, and experience over flash
Behavior & Opinions
They value insider knowledge — want to eat like a local, not a tourist
They see BBQ as culture, craft, and tradition — not just fast food
Open to new tech and love apps that make life easier or more flavorful
Trust brands that feel cool, grounded, and in-the-know
Don’t want to be marketed to — they want to discover and share
We like these fonts, colors and style
Open to use your imagination.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
