Name On Logo: Infinitas
Our Slogan
La nueva era del deporte
What we do
Infinitas is a media concept focused on women´s sports, particularly in LATAM and Spain. The company will have a podcast, a newsletter and live events, as well as social media presence. The main goal is to celebrate, empower, communicate and expose the impact and reality of women´s sports. We will be interviewing key people (both men and women) in the women´s sports industry who are working to grow the industry and increase the awareness around women athletes and the stories (and business) behind them. It will also give out facts, quotes and economic arguments about why women´s sports is probably the best investment opportunity there is today.
Industry: Sports & Recreation
Things to communicate through the design
1. Bold
2. Modern
3. Fresh
The target audience
1) People interested in the sports industry and particularly in the phenomenon around women´s sports growth and future projections.
2) Sports industry professionals who are interested in knowing more about the growth and opportunities around women´s sports
Age: 25-45
Location: Latin America (mostly Mexico) and Spain
Education: College and/or Master degrees
Interests: Sports, business, pop culture
Sex: Men and Women
We like these fonts, colors and style
Colors: Purple, yellow, green (neon colors). The first 2 attached images show a reference of color styles.
Then, we add 2 more. These our reference logos that we like. The one that says "again" is to show that maybe we can achieve the infinity sign playing with the letters. The one that says "nest" is to show that we can probably play with our letter "t" turning it into an accent for the entire logo.
We want it to be fresh but ambitious, very bold. To communicate well the concept of "play like a girl" meaning they are strong and brave.
We want the brand to become a lovebrand, so relatable to the people who want the women´s sports industry to become what it deserves, that they use our logo everywhere.
The brand talks about women, but we DON´T want cliché designs about women (pinky, girly, childish, etc).
Our design will be used on
(Web) (Print Media) (Television) (Mugs & Tshirts)
