Name On Logo: Australian Society for Animal Rescue
Our Slogan
None
What we do
HI! we are ASAR - the Australian Society for Animal Rescue. we are a newly formed non for profit charity and have plans to become a leader in the animal welfare and rehoming space in Australia. As we are non for porfit we are entirely dependant on donations from the public and need a brand thats instantly recognisable. we do not wantg to be easily mistaken for a vet hospital, and we also want to avoid the cartoony animal type look. we think the logos with the layed animals ( eg a dog cat, bird etc) has been done to death and its not the look we are after. We also would like to avoid paws and hearts.
Industry: Non-Profit
Things to communicate through the design
1. Animal welfare
2. Australian
3. formal and big business!
The target audience
the general public, companies, government organisations and animal lovers ( but without being too cutesy) in Australia and overseas.
We like these fonts, colors and style
our colours are greens and golds ( or yellows) but not in harsh fluros. im attaching our current logo which isnt quite working for us.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Television) (Mugs & Tshirts)