Name On Logo: Capitán
Our Slogan
No Slogan
What we do
Sports media platform creating cinema-level sports content, focused on telling the stories that deserved to be told. Capitán loves, promotes and empowers athletes giving them the platform they need for their stories to be known.
Industry: Media
Things to communicate through the design
1. High performance/Competitive/Bold
2. Entertaining
3. Professionalism
The target audience
People (men and women, although we believe that men will be majority, 60%-40%?) from 20 to 50 years old, with a special interest in sports, success, personal development and athletics. They are tipically people who like underdog-type stories as well as sports in general. They are sports fans, but also success stories fans.
We like these fonts, colors and style
We don´t have any particular colors in mind, but we want the logo to be professional, to make us look like a real tv network, but also to be bold and sexy, to communicate freshness and innovation. It would also be nice to have a logo that can live alone (maybe through a simple minimalistic isotype version) in small applications (app, watermark in videos, merch, etc). We are attaching a provisional logo that we used where we like how the colors play and give the feeling of a kaleidoscope. That could be an interesting avenue to follow, but not the only one. We are open to see options full of color and also minimalistic options with little color.
Our design will be used on
(Web) (Print Media) (Television) (Mugs & Tshirts)
