Name On Logo: Joe Farmer Collective
Our Slogan
No Slogan
What we do
Joe Farmer cultivates premium Sativa, Indica, and hybrid strains of medical marijuana in an ideal microclimate on the south facing slopes of a private Santa Barbara County ranch. We supply medical marijuana patients throughout Southern California through dispensaries, collectives, and directly through our own distribution channels.
Try to incorporate one of these photos with the logo.
[Login to view URL]Industry: Medical & Dental
Things to communicate through the design
1. #1 Our high product quality standards
2. #2 Our reliability as a supplier
3. #3 Our integrity regarding how we conduct our business transactions and relationships
The target audience
California medical marijuana patients
We like these fonts, colors and style
We want a logo that is simple, iconic, and memorable. It can involve color but should translate well into black and white also. Green is a color which should be incorporated but other colors could be utilized also. While we are completely open to the imaginative input of the contestants, we have thus far envisioned a middle-aged, modern day pot farmer/rancher. He’s hip, yet hard-working and productive. He may or may not have a western style hat on. The logo could incorporate a marijuana leaf somehow, but we do not see that as an essential component. The words, ‘Joe Farmer Collective’ must be incorporated into the design. We will also want the winner to produce a version which utilizes the words ‘Joe Farmer Brand’ for package labeling.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Television) (Mugs & Tshirts)
Additional Info Added Feb 11, 2010
Hi,
During the course of the contest, an idea regarding the design was raised by a member of Joe Farmer Collective; that perhaps the logo could include an image of the founder of JFC as a model for the farmer image in the logo. We have given some thought to that idea and we are interested in considering entries that are designed this way. We have not made a decision that this is what we are definitely looking for and/or are going to select, but we want to have the opportunity of considering designs that feature an image of the founder.
So, we have extended the contest for 7 more days and we are supplying the administrator with four images of the founder. The image in the actual logo should be modified as follows:
1. The image should look more like a line drawing, less like a photo
2. The image should appear approximately 15 years younger than the photos
3. The image should appear to be leaner, more angular, (take weight off of this image)
4. We like the basic style of the hat but the draw string in the photos should be removed.
5. The shirt can be altered, modified, but basically it should look like a field worker's shirt.
6. The logo image could be just a head shot or it could include more of the body, against a fence or whatever
We want to thank all of the participants for applying their efforts and creative energies to the contest.
Joe Farmer
