Name On Logo: Cook for Good
Our Slogan
Save money. Eat well. Make a difference.
What we do
Cook for Good helps you plan, cook, and eat delicious food for very little money and without too much effort. You will make a difference, too: for yourself, your family, your community, and your planet. CookforGood.com provides seasonal menus, recipes, and shopping lists for cooking from scratch with seasonal ingredients. The average Cook for Good meal costs less than the food stamp allowance in North Carolina. Website, enewsletter, ebooks, cooking classes, and soon a print book.
Industry: Home & Garden
Things to communicate through the design
1. thrifty (save money)
2. positive (you can cook! and you can make a difference!)
3. natural (healthy food that is good to the environment)
The target audience
Adults 18+ years who want to save money or are concerned about global warming and factory farming. Must appeal to women and men. Perhaps short on time and money but open to trying something new. Many shop at farmers markets and eat seasonally. Wide income and education range.
We like these fonts, colors and style
Style: simple with transparent background. Looks good on a website or embroidered on a shirt, so no gradients or drop shadows.
Three components:
- Name: Cook for Good
- Subtitle: Save money. Eat well. Make a difference.
- Logo image that works as a favicon.
Looking for healthy, natural colors, such as green and blue, maybe with yellow highlighting. Must look good in black and white. No religious imagery, please (angels, halos).
Other favorite logos:
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[Login to view URL] (environmentally aware but modern)
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[Login to view URL] (love the arrow that smiles and nudges the Z)
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[Login to view URL] (simple but shows connectivity of tribe)
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[Login to view URL] (3-D yet simple)
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[Login to view URL] (simple but with action)
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[Login to view URL] (subtle use of main name in airplane tail, with good upward attitude)
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Television) (Mugs & Tshirts)
Additional Info Added Dec 11, 2009
Thanks for the great entries! I'm already excited about the possibilities! Winning design will have all three required elements (name, tagline, and favicon). The website is only one part, so no ".com" please.
Better & better -- thanks! FYI ... The focus is home cooking, not restaurant/chef cooking, so ladles, pots, steam, and other cooking imagery is better than chefs' hats or tableware.
Here's what I like about my current logo (see CookforGood.com) -- simple, two colors, works on any background, and tagline is clearly readable. It needs at least a better font and an image. Also see the picture of me here (cookforgood.com/about.html). I don't want aprons or any other female-only images, but you can see the message is for home cooks instead of chefs. The bowl and ladle are good. Thanks for the great entries, everyone!
